We’re known for motion design, but we like to see ourselves as visual artists as well. A sharp eye for creating captivating images. That’s why we were really excited when Nicky Romero’s Protocol Recordings asked us to create artwork for the label.
Protocol Recordings is an international recordlabel with Dutch roots. As one of the leading labels within the dance-scene, they’re constantly looking for ways to inspire and challenge. Protocol approached us with the following challenge: can you renew the style of our artwork?
For us, this was chance to take our skills beyond motion design. The question to step away from the literal and dive into the abstract really appealed to us. They wanted a fresh, grown-up look. One different from the over-the-top American one that we so often see in the EDM-world. We developed a minimal design with enough room for the artwork itself. The artwork had to be dynamic, colourful and natural. We decided not to use our usual tools, but to step away from our screens and capture the real world.
BATCH 1 – PRISM
For the first series we took a prism as our main subject. The way a prism breaks up the light is a fascinating phenomenon that can be captured in so many ways. After a day of experimenting in the studio, we had an extensive set of images with all kinds of amazing effects.
For the Protocol YouTube-channel we made matching videoloops to.
BATCH 2 – ICE
For the second batch we picked ice as the main subject. This proved quite a challenge, as ice behaves both very predictable (it melts) and unpredictable (it melts in weird ways). This caused a bit of a headache during shooting. The results were worth it though. The different patterns that were revealed in the melting process made for very interesting imagery.
BATCH 3 – MINERALS
For the last part of the series we chose to work with another natural element: minerals. The balance between rough or polished, translucent or reflecting surfaces created tiny macro worlds that we could capture on camera.