The Best Social Awards
The Best Social Awards are the Dutch awards for all the best that social media has to offer. Their goal is to give creative, funny and innovative content(creators) a stage. With 26 categories, The Best Social Awards captures a wide range of content. TBSA asked us to create the visual style and awardshow for this year’s awards.
Highlighting cool en creative social content is something we definitely like to help with. When The Best Social Awards asked us to create the entire videobranding of their event, we immediately had an overflow of cool ideas. We created a campaign movie for the event and made a graphics package for during The Best Social Awards itself.
We took care of the entire branding for the event itself. We made an opening movie, introduction screens for the jury and nominees, screens with the results of the vote, partner screens and bumpers. Quite a chunk, considering all the categories. Take a look at the compilation here!
The opening movie shows how The Best Social Awards fulfills their role of being a ‘spotlight in the digital chaos of social media’. The awards, visualised by a hexagon, is looking for eye-catching content in the digital chaos. As soon as the search light crosses the contents’ path, a chase starts. Eventually the spotlight catches and lights up the content. This content eventually receives a place on the stage at the awards.
In the weeks leading up to the event we made a campaign movie. In short scenes we show how social media is present in our day-to-day lives. The makers of the most creative content are awarded with a nomination. The movie was used as promotion for the event.