3LAB is a platform initiated by the Dutch Public Broadcasting agency NPO. It’s an opportunity for young creators to develop experimental and innovating new programs for television and the internet.
During airtime, 3LAB needed some wacky and playful leaders which would connect and introduce the programs. The core of the idea was to captivate the experimental spirit within all of the different types of 3LAB programs.
Supermassive developed a package in which we were able to show highlights of the upcoming show and put the creators in the spotlight. We placed the video highlights as well as the creators in a custom developed world where the viewer watches the story of three types of videostorage mediums within their own era. The creative challenge for us was to grab these different kind of mediums, blow them up and see how we could take them out of their context.