Jonna Fraser – Papi
Dutch Hip Hop label Noah’s Ark approached us to create some extra juice for Jonna Fraser’s single ‘Papi’.
They wanted a fresh lyrics video. We immersed ourselves in the song’s smooth phrases and created a raw, urban style to support the track.
We sought out a balance between the heated and raw elements of the song. In the lead; a couple of iconic images painted in the song. This allowed us to create a uniform style with enough room to play around. The result; a lyrics video with just a bit more spice than usual.